The Cornell Lab of Ornithology

Web site design and development for Cornell University’s Lab of Ornithology annual campaign

Establishing an Online Presence

Cooper Graphic Design worked with The Cornell Lab of Ornithology to design and develop a web site creating awareness of their annual fundraising campaign. Compelling stories and beautiful imagery of the birds from their collection were used to showcase the Lab’s work.


Plan for Success

After our initial meeting with Lab constituents, we developed an architecture and wireframe to visualize the site’s usability. Once the wireframes were in place, we designed the site and developed an easy-to-use content management system.


Natural Attraction

The Lab provided us with breathtaking bird photography, so we designed the site to draw users in with the animals’ natural beauty. At the same time, we used their existing brand components to create a sleek presentation that is both compelling and easy to navigate.