Penn-Mar Human Services

Brand refresh for a service organization including logo, folder and inserts

Identity Refresh

Penn-Mar Human Services was reluctant to make a dramatic change to their existing logo, but wanted a more contemporary design that accentuated their caring core values. Brought in by Alvaré Associates, we were able to bring a fresh perspective to their existing brand. Once the logo was refined, other branded elements were created as an extension of the new logo, including a brand guideline.


Painting a Strategic Picture

Penn-Mar provides support services to individuals with disabilities, allowing them to live self-sustaining and independent lives. When we were tasked with updating and strengthening their brand, we decided to focus on the passion of Penn-Mar’s team, and the remarkable spirit of those they serve.


Online Concepts

Our work for Penn-Mar included the exploration of web site concepts that would reflect the organization’s newly refreshed brand identity.